At any given moment, too many people in funky glasses and expensive t-shirts are sitting in conference rooms having “brand discussions.” They’re trying to “capture the essence of the brand” or “leverage the brand’s full synergistic opportunities.” (Sorry: But these people really do talk like that.)

Now, full disclosure: I have participated in such conversations. I have done so in all seriousness and, occasionally, with some success. As I’ve done so, I’ve learned a few things ...

READ MORE: http://johnbrianthomas.wordpress.com/2010/01/22/extreme-makeover-brand-edition-will-it-be-a-love-shack/