As businesses and organizations talk about the audiences they need to target in order to reach their goals and objectives, they often overlook the one audience that has the greatest impact on success: employees.

Typically, this isn’t because leadership doesn’t appreciate employees – even the worst leaders know that the workers are the people who actually make things happen. No, it’s usually because they assume employees have been given all the information they need, and that they’ve heard it and understood it.

In a way, such leaders might be right. If all you want an employee to do is his or her job, then all you have to do is make sure that employee knows how to do that job and what tools to use (in simplest terms, which nut to tighten and which wrench to use).

But the best leaders know that ... READ MORE: http://tinyurl.com/yakkfzt