Speaking in tongues: De-corporatize communications for social media
If you hang out anywhere long enough, you’ll likely adopt bits of the local lingo.
It’s not a carved-in-stone rule, but it is a common phenomenon. Over time, Northerners who move south might catch themselves saying, “Y’all.” Midwesterners relocating north might hear themselves ordering a “soda” instead of a generic “coke.”
And people who spend too much time in the executive suite one day will stop noticing that they use “leverage” as a verb, that they say, “At the end of the day …” unself-consciously, and that they talk about “monetizing the upside potential” with a straight face.
That’s fine in the executive suite. But ...
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2010-02-14 | |