As I was preparing for tomorrow’s gig as a panelist on a webinar about effective communications, I ran across some stats that made me suddenly feel I’m doing some pretty important work.

The stats come from a survey of nonprofit communicators conducted by Nancy Schwartz & Co. The study offers a lot of good info, but the numbers I find most compelling are these:

• 86 percent of the communicators said their messages are difficult to remember.
• 73 percent said their messages lack inspiration.
• 70 percent said their organization does a poor job of addressing audience wants and needs.

In a word, yikes,

For tomorrow’s webinar — being conducted in conjunction with  Achieve, an Indianapolis-based consulting firm serving nonprofit organizations — I’ll offer ...

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